Quality Doesn’t Cost. It Pays.


You can’t expect 5-star quality when you choose to stay at a budget motel. Nor can you expect total peace of mind and confidence in the safety and performance of a tyre when it’s economically priced.

When replacing your tyres, remember it’s the tyres that sit between you and the road. Understanding tyre basics can make your drive a whole lot safer, plus you can maximise the performance and tread life of your tyre.

If you’re like most Aussies, when it comes to buying tyres, you don’t do a lot of research. There’s no official guide to help you understand the different range of tyres. No energy rating like there is for electrical appliances or nutritional rating like on the food you buy.

Your tyres do carry a wealth of information on their sidewall though. From load capacity, speed indexes and size, to construction and terrain.

Not only can you find all this information on your tyre’s sidewall, but on certain Cooper tyres (and some other brands) you can also identify how long the tyre is expected to last. Plus, how it will perform in wet weather and its temperature resistance. This is the UTQG rating*, and this is the “energy rating” for the tyre world that can help you compare tyres.

All this information can help take the confusion out of buying a good quality tyre.

The UTQG rating (or treadwear rating) is a comparative assessment that is there to help you make informed decisions. It’s handy to know when it comes to purchasing tyres and relates to the longevity of the tyre. The higher the rating, the better the tyre.

See Cooper Tires® UTQG rating for more info. Or the next time you’re talking tyres with our customer service team or with your local tyre guy, ask ’em what the Cooper® tyre UTQG rating is.

That’s why quality doesn’t cost. It pays. We’ve created a calculator to help you compare tyres, to see how upgrading to Cooper’s can save you time, hassle and money.

*UTQG rating is the tyre rating standard in the USA and is mandatory.

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