Stronger For Longer

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Trust Cooper® to get you home

Have you ever driven past a construction site in your car and been worried about getting a nail or screw in your tyre? Or maybe your car has had a flat tyre caused by sharp rocks or uneven wear on your tread or even a blowout caused by sidewall damage caused by a rogue kerb or gutter… Outside of having to come up with detours, you need to be able to trust that your car or SUV tyres are reliable, durable and provide safe performance in all conditions.

 

There is a lot of terminology and jargon to describe tyre features and benefits – especially when it comes to strength. Plus, the “strength” needed for the average car or SUV tyre is different to the type of “strength” required for a 4WD tyre – so that can complicate your research even more. When it comes to car and SUV tyres when looking at how strong your next set of tyres are, keep an eye out for phrases like “durable”, “reliable”, “protection” and “damage-resistant” - these are all based around the various kinds of tyre strength.

 

When it comes to buying tyres, you want them to be safe and quiet, grip to the road well in all conditions, while also being confident that if you’re spending extra money on tyres – that you’re going to get tyres that are stronger than the average car and SUV tyres. So you’re not repeatedly replacing them and running up your vehicle expenses (often, with economically priced tyres you’ll need to sacrifice strength for long-lasting tread, or vice versa). Tyre strength or durability is influenced by more than just tread depth – so there are a few things you should consider:

 

1. The Right Tyre for Your Vehicle and Lifestyle

When designing a car, the manufacturer puts a significant amount of thought into tyre and wheel sizes to ensure maximum performance and safety. Buying the wrong sized tyre for your vehicle or wheel creates both performance and safety issues. When looking for your next set of tyres, you should take into consideration how you intend to use your vehicle - do you plan on going off-road, or driving mostly to and from work or school pick-ups with some weekend driving to getaway? The wrong tyre can seriously impact your comfort and safety. Hence why it’s so important to talk to the tyre experts - either here at Cooper Tires® or at your local tyre store or mechanic.

 

2. Grip Performance

When designing a car, the manufacturer puts a significant amount of thought into tyre and wheel sizes to ensure maximum performance and safety. Buying the wrong sized tyre for your vehicle or wheel creates both performance and safety issues. When looking for your next set of tyres, you should take into consideration how you intend to use your vehicle - do you plan on going off-road, or driving mostly to and from work or school pick-ups with some weekend driving to getaway? The wrong tyre can seriously impact your comfort and safety. Hence why it’s so important to talk to the tyre experts - either here at Cooper Tires® or at your local tyre store or mechanic.

 

3. Tread, Carcass, Compound

With Cooper’s unique tread designs and purpose-made compounds in tyres across the car and SUV range, you can be confident that your tyres will stop sooner in hazardous situations than any other leading brand and they’ll do that for the life of the tyre – not just the first 10,000kms. The chemically coupled silica compound that Cooper Tires® also works hard to reduce cut and chipping of tyres so that rather than wearing out and becoming worn and damaged. Cooper® car and SUV tyres come packed with the type of damage resistance you’d hope for in a premium tyre – they wear more evenly, provide extra grip when you need it most and come with built-in damage resistance for both your sidewall and your tread!

 

Cooper® has developed unique design features you can rely on for strength in our car and SUV range include:

• SUV "light duty" steel belts, for a softer, quieter ride

• Reinforced body ply to help reduce sidewall damage from kerbs, stones and rough roads

• Chemically-coupled silica to help reduce cutting and chipping of the tread from harsh gravel roads

• Stone ejector ledges, to help protect the tyre from stones drilling into the tread, reducing risk of punctures.

 

Make sure you ask your tyre guy or mechanic about your tyre’s carcass (think of it as the foundation of a house... but for tyres), your tyre’s carcass accounts for up to 70% of its performance. Cooper Tires® took all their knowledge and experience as a leading 4WD tyre brand renowned for their reliable and durable tyres and adapted that technology to develop tread patterns, compound formulas and construction designs to specifically meet the requirements of today’s car and SUV drivers. Meaning we’ve made it our priority to make sure your vehicle’s tyres provide a safe, comfortable ride for the life of the tyre - not just the first 10,000KMs.

 

Watch the videos below to find out why things like chemically coupled silica make such a difference to the durability and performance of your tyres.

 

 

Cooper® car and suv tyres are stronger for longer, SAVing you MORE $ OVER TIME

Cooper® car and SUV tyres are stronger for longer

Cooper® has made it a priority to ensure that you can enjoy the benefits of having stronger tyres for longer, by developing car and SUV specific tread patterns and compound formulas. Many of the features that make Cooper® tyres stronger, also extend their tread life… meaning that you get long-lasting wear and better value tyres.

 

SUV tyres are made stronger to last longer, lasting up to 2.7 times longer other brands^, and most our our tyre range comes with an Australia wide guarantee of up to 80,000kms*

 

Cooper® makes it easier to budget for your next set of tyres.

Tyres with Wear Square Visual Indicators™ on the tread to give you an easy, visual way that changes as your tyres wear, making it easy to determine the tread life remaining, giving you confidence you can see. They also provide an easy way for you to budget for your next set of tyres based on how much tread you have left, while also giving you the ability to see if your tyres need to be aligned for a more even tread wear. Watch the video below to learn how the Wear Square™ can help you get even more value from your next set of Cooper® car and SUV tyres.

 

Watch the video below to learn how you can compare car and SUV tyres, and how it can help you work out the value you’ll get when you buy your next set of Cooper® tyres

 

 

 

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*Ts & Cs apply for Mileage Guarantee

^ For SUV and 4WD comparisons agains OE tyres on new vehicles, the information we have relied on is information published by the relevant competitor as at 24/06/2020 and is updated weekly. 

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