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Quality Doesn't Cost. It Pays.

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You get what you pay for (idiom) meaning - the price of something usually equals its quality.


You can’t expect 5-star quality when you choose to stay at a budget motel, nor can you expect total peace of mind and confidence in the safety and performance of a tyre when it’s economically priced.


Essentially, it’s your car’s tyres that sit between you and the road and understanding tyre basics can make your drive a whole lot safer, plus maximise the performance and tread life of your tyre.


If you’re like most Aussies, when it comes to tyres you don’t do a lot of research, and there isn’t an official energy rating like there is for electrical appliances or nutritional rating like on the food you buy.


But your tyres do carry a wealth of information on their sidewall, from load capacity, speed indexes and size, to construction and terrain. Not only can you find all this information on your tyre’s sidewall, but on certain Cooper® tyres (and some other brands) you can also identify how long the tyre is expected to last, plus how it will perform in the wet and its resistance to heat. This is the UTQG rating*, and this is the “energy rating” for the tyre world that can help you compare tyres.


All this information can help take the confusion out of buying tyres.


The UTQG rating (or treadwear rating) is a comparative assessment that is there to help you make informed decisions when it comes to purchasing tyres and relates to the longevity of the tyre. The higher the rating, the better the tyre.



See Cooper Tires® UTQG rating for more info. Or, the next time you're talking tyres with our customer service team or with your local tyre guy, ask 'em what the Cooper® tyre UTQG rating is.


That’s why quality doesn’t cost. It pays. We’ve created a calculator to help you compare tyres, to see how upgrading to Cooper’s can save you time, hassle and money.



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*UTQG rating is the tyre rating standard in the USA and is mandatory.

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